Work
My portfolio showcases not just the final design, but the Systems Strategy behind it. I specialize in leading the convergence of Product Design, Engineering, and Automation, using Design Systems as the backbone for efficiency and growth. These case studies demonstrate how my hybrid profile as a Product & Systems Leader solves scalability problems, minimizes technical debt, and integrates innovation (AI/Figma Make) for product success.
Work
My portfolio showcases not just the final design, but the Systems Strategy behind it. I specialize in leading the convergence of Product Design, Engineering, and Automation, using Design Systems as the backbone for efficiency and growth. These case studies demonstrate how my hybrid profile as a Product & Systems Leader solves scalability problems, minimizes technical debt, and integrates innovation (AI/Figma Make) for product success.
Work
My portfolio showcases not just the final design, but the Systems Strategy behind it. I specialize in leading the convergence of Product Design, Engineering, and Automation, using Design Systems as the backbone for efficiency and growth. These case studies demonstrate how my hybrid profile as a Product & Systems Leader solves scalability problems, minimizes technical debt, and integrates innovation (AI/Figma Make) for product success.
Governance & Strategic Roadmap (Globant)
Client:
Infor.com
Design System Manager / Technical Product Lead
2023-2024
Challenge Multiple teams operating in silos, high technical debt, and lack of standardization across Enterprise projects, impacting Time-to-Market. Solution Implemented a Governance model for the Design System, prioritizing feature development based on Technical Risk and its impact on the roadmap's efficiency. Innovation Led DesignOps implementation, automating workflows with Figma Make and Design Tokens for scalable application creation. Outcome Increased the system's global adoption rate and achieved measurable improvement in Dev Handoff quality and development predictability.
Governance & Strategic Roadmap (Globant)
Client:
Infor.com
Design System Manager / Technical Product Lead
2023-2024
Challenge Multiple teams operating in silos, high technical debt, and lack of standardization across Enterprise projects, impacting Time-to-Market. Solution Implemented a Governance model for the Design System, prioritizing feature development based on Technical Risk and its impact on the roadmap's efficiency. Innovation Led DesignOps implementation, automating workflows with Figma Make and Design Tokens for scalable application creation. Outcome Increased the system's global adoption rate and achieved measurable improvement in Dev Handoff quality and development predictability.
Governance & Strategic Roadmap (Globant)
Client:
Infor.com
Design System Manager / Technical Product Lead
2023-2024
Challenge Multiple teams operating in silos, high technical debt, and lack of standardization across Enterprise projects, impacting Time-to-Market. Solution Implemented a Governance model for the Design System, prioritizing feature development based on Technical Risk and its impact on the roadmap's efficiency. Innovation Led DesignOps implementation, automating workflows with Figma Make and Design Tokens for scalable application creation. Outcome Increased the system's global adoption rate and achieved measurable improvement in Dev Handoff quality and development predictability.
Product Design & Gamification (5Mins.ai)
Client:
5Mins
Product Designer & Systems Focus (LMS Mobile App)
2021-2023
Strategy Led the end-to-end design of a mobile LMS app, focusing the engagement strategy through a Gamification system (inspired by TikTok/Duolingo). Systems Created the Design System Libraries from scratch, ensuring the design was scalable and easy to maintain as the feature roadmap grew. Methodology Applied SCRUM and Agile Methodologies to ensure design and development were perfectly synchronized for a fast launch.
Product Design & Gamification (5Mins.ai)
Client:
5Mins
Product Designer & Systems Focus (LMS Mobile App)
2021-2023
Strategy Led the end-to-end design of a mobile LMS app, focusing the engagement strategy through a Gamification system (inspired by TikTok/Duolingo). Systems Created the Design System Libraries from scratch, ensuring the design was scalable and easy to maintain as the feature roadmap grew. Methodology Applied SCRUM and Agile Methodologies to ensure design and development were perfectly synchronized for a fast launch.
Product Design & Gamification (5Mins.ai)
Client:
5Mins
Product Designer & Systems Focus (LMS Mobile App)
2021-2023
Strategy Led the end-to-end design of a mobile LMS app, focusing the engagement strategy through a Gamification system (inspired by TikTok/Duolingo). Systems Created the Design System Libraries from scratch, ensuring the design was scalable and easy to maintain as the feature roadmap grew. Methodology Applied SCRUM and Agile Methodologies to ensure design and development were perfectly synchronized for a fast launch.
The Hokus Platform
Client:
The Hokus Platform
Product Designer & Design System Consultant
2020 - 2021
- [DSM] Developed a Design System Library to ensure a cohesive and scalable style for new feature integration across the platform and website. - [PD] Led the redesign of the brand identity, website, and platform layout, focusing on enhancing usability and the intuitive user experience. - Applied expertise in UX Design, Prototyping, and Web Design to deliver a visually appealing and user-friendly platform.
The Hokus Platform
Client:
The Hokus Platform
Product Designer & Design System Consultant
2020 - 2021
- [DSM] Developed a Design System Library to ensure a cohesive and scalable style for new feature integration across the platform and website. - [PD] Led the redesign of the brand identity, website, and platform layout, focusing on enhancing usability and the intuitive user experience. - Applied expertise in UX Design, Prototyping, and Web Design to deliver a visually appealing and user-friendly platform.
The Hokus Platform
Client:
The Hokus Platform
Product Designer & Design System Consultant
2020 - 2021
- [DSM] Developed a Design System Library to ensure a cohesive and scalable style for new feature integration across the platform and website. - [PD] Led the redesign of the brand identity, website, and platform layout, focusing on enhancing usability and the intuitive user experience. - Applied expertise in UX Design, Prototyping, and Web Design to deliver a visually appealing and user-friendly platform.
Validated Usability (Emagister)
Client:
Emagister & Lectiva
Senior UX/UI Designer & Usability Lead (E-commerce/LMS).
2015-2019
Key Milestone Led UX/UI design and research, resulting in the Mobile UX being selected by Google as a best practice (UX Playbook for Lead Gen). Strategy Maintained and optimized UI component libraries, applying a design approach centered on research and Usability Testing to drive conversion rates.
Validated Usability (Emagister)
Client:
Emagister & Lectiva
Senior UX/UI Designer & Usability Lead (E-commerce/LMS).
2015-2019
Key Milestone Led UX/UI design and research, resulting in the Mobile UX being selected by Google as a best practice (UX Playbook for Lead Gen). Strategy Maintained and optimized UI component libraries, applying a design approach centered on research and Usability Testing to drive conversion rates.
Validated Usability (Emagister)
Client:
Emagister & Lectiva
Senior UX/UI Designer & Usability Lead (E-commerce/LMS).
2015-2019
Key Milestone Led UX/UI design and research, resulting in the Mobile UX being selected by Google as a best practice (UX Playbook for Lead Gen). Strategy Maintained and optimized UI component libraries, applying a design approach centered on research and Usability Testing to drive conversion rates.
Operational Efficiency (Grupo Hedima)
Client:
BBVA, Vodafone, VW Group
Design System & Frontend Lead (Virgatora LMS).
2011 - 2015
Challenge Prohibitive costs and time required to customize the LMS platform for major clients (Correos, Renfe, Repsol, Volkswagen Group - Sköda), limiting profitability. Solution Created and implemented a multi-brand Design System (Bootstrap-based) founded on a modular architecture. Impact (Metric) The system reduced brand skin creation and adaptation time from 40 hours to 4 per project, achieving 90% operational efficiency and significantly boosting the business unit's profitability. Outcome Established a scalable and standardized production process that ensured corporate coherence for high-profile clients.
Operational Efficiency (Grupo Hedima)
Client:
BBVA, Vodafone, VW Group
Design System & Frontend Lead (Virgatora LMS).
2011 - 2015
Challenge Prohibitive costs and time required to customize the LMS platform for major clients (Correos, Renfe, Repsol, Volkswagen Group - Sköda), limiting profitability. Solution Created and implemented a multi-brand Design System (Bootstrap-based) founded on a modular architecture. Impact (Metric) The system reduced brand skin creation and adaptation time from 40 hours to 4 per project, achieving 90% operational efficiency and significantly boosting the business unit's profitability. Outcome Established a scalable and standardized production process that ensured corporate coherence for high-profile clients.
Operational Efficiency (Grupo Hedima)
Client:
BBVA, Vodafone, VW Group
Design System & Frontend Lead (Virgatora LMS).
2011 - 2015
Challenge Prohibitive costs and time required to customize the LMS platform for major clients (Correos, Renfe, Repsol, Volkswagen Group - Sköda), limiting profitability. Solution Created and implemented a multi-brand Design System (Bootstrap-based) founded on a modular architecture. Impact (Metric) The system reduced brand skin creation and adaptation time from 40 hours to 4 per project, achieving 90% operational efficiency and significantly boosting the business unit's profitability. Outcome Established a scalable and standardized production process that ensured corporate coherence for high-profile clients.